Red Bull Racing has teamed up with Hard Rock International for a unique initiative that goes beyond racing. Hard Rock’s annual PINKTOBER campaign is back to support crucial breast cancer research. The racing team is joining the cause.
Why the Pink Logo?
The eye-catching pink logo will appear on both the RB20 car and the race suits of drivers Max Verstappen and Sergio Pérez. The color change is a tribute to October’s Breast Cancer Awareness Month, marking a meaningful cause to spotlight during two major races. Which? The Mexico City Grand Prix on October 27 and the Brazilian Grand Prix on November 3.
In addition to turning heads on the track, the pink branding carries a charitable purpose. Proceeds from a special team auction, featuring exclusive items from the race, will be shared between Red Bull’s Wings for Life charity and the Hard Rock Heals Foundation, both of which support health-related causes.
Extending a Strong Partnership
The pink logo campaign also serves as the first activation under Red Bull’s newly extended partnership with Hard Rock. The collaboration, now set for the next three seasons, aims to deepen their shared presence in motorsport and global events.
Red Bull team principal Christian Horner highlighted the continued commitment from Hard Rock, calling it “testament to the unwavering partnership we have forged.”
The expanded partnership will see Hard Rock branding integrated even further into Red Bull’s operations, featuring prominently on next season’s RB21, as well as on the drivers’ suits and team apparel. The goal is to bring the thrill of Formula 1 to fans worldwide, whether through exclusive watch parties or special events hosted at Hard Rock’s 300 locations spread across 74 countries.
Red Bull and Hard Rock, Building Community
Hard Rock Chairman Jim Allen reflected on the collaboration’s growth, stating:
“Over the last three years, Oracle Red Bull Racing has been with us for some of our largest launches and milestones, including the Hard Rock Beach Club at the F1 Miami Grand Prix, bringing dynamic experiences to our guests and fans around the world.
Jim Allen, Hard Rock Chairman
“The extension of the partnership further solidifies Hard Rock’s presence in global sports alongside our allegiance with the Miami Dolphins and extensive partnership with international football phenomenon Lionel Messi.”
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With plans to continue developing fan-centric events and activations, both Red Bull and Hard Rock are set to leverage their partnership to reach new heights in fan engagement and community impact, while keeping the focus on meaningful causes like breast cancer awareness.
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