Genesis is revving up for a stylish leap forward. The luxury automaker announced the upcoming launch of Genesis Design California, a creative studio set to open in El Segundo during the first quarter of 2025. The announcement, made at an exclusive Los Angeles event on Nov. 19, comes just in time for Genesis to celebrate its 10th anniversary next year.
“This is a pivotal moment for Genesis as a leader in automotive design,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “The climate, cultural arts, and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.”
Genesis Design California: A Creative Oasis in El Segundo
Genesis Design California will be no ordinary workspace. Spanning 80,000 square feet, the facility is designed to inspire creativity and calm. From lush outdoor spaces inspired by traditional Korean gardens to bright, airy interiors filled with natural light, every inch of the studio reflects Genesis’s dedication to blending art and innovation.
Team members—45 of them, to be exact—will enjoy access to spaces tailored for collaboration and focus, including:
- A modern tea platform celebrating Genesis’s Korean heritage.
- Clay modeling and digital design labs, perfect for hands-on creativity.
- Flexible breakout spaces and private acoustic rooms for uninterrupted work.
- An upper-level patio, ideal for events or simply soaking in California’s sunshine.
Honoring Design Through Tranquility
The studio’s minimalist yet warm aesthetic promotes mindfulness and focus. It’s a space where luxury and innovation meet, echoing Genesis’s values of intentional design and forward-thinking creativity. Whether in a bustling design lab or a serene library, every corner of Genesis Design California invites the team to dream big.
Why California?
Los Angeles offers more than scenic views. As a global hub for culture, arts, and automotive innovation. The city perfectly aligns with Genesis’s vision of blending heritage with progress. The studio’s location in El Segundo connects the rich design traditions of Korea with the modern. Outdoor-driven lifestyle of Southern California.
Genesis Design California is on track to open its doors in early 2025, setting a new benchmark for automotive design studios worldwide.
Leave a Comment